Proel has announced the appointment of Access Pro Group to distribute its Axiom brand of professional loudspeaker systems in Serbia. Based in Novi Beograd, which became a new business centre for the largest foreign companies, Access Pro Group has been a major player in professional audio in Serbia since 2000 when political conditions improved enough for business to flourish. Owner and Director Nenad Stojanovic has pursued his passion for high end sound equipment coupled with cutting edge technology and has built a successful rental market around corporate, DJ, fashion show and festival events.
"We specialise in professional audio but being a small market we have to cover a wide variety of jobs," said Stojanovic. "Typically our main activity is systems rentals for up to around 5,000 people, which are the main events in Serbia. Clients like to see and hear systems working under real conditions, and for us this is the best way to promote products and attract new business.
"I think the Axiom brand is going to be very strong in professional sound in Serbia. They have a good strategy and a clear product philosophy. They have made a big breakthrough with the AX column arrays because they not only sound good but also look best in their class – and are very suitable for the corporate market. My customers will realise that they are dealing with serious sound people who stand behind the brand with a passion for what they do."
"We are very happy to cooperate with Access Pro Group for distribution of our Axiom professional loudspeaker systems in Serbia," said Axiom's International Sales Manager Elio Caiai. "As our product range expands to include a wider variety of applications, it is clear that Access Pro Group's customer base is expanding in many market sectors which will allow us to grow our business together. We are pleased to welcome Access Pro Group to the Axiom family."